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Home arrow Blog arrow Top 10 Search Terms On Google, Yahoo, and AOL Compared 2006
Top 10 Search Terms On Google, Yahoo, and AOL Compared 2006
The most popular search term that people typed into Google for 2006 was "Bebo" according to the 2006 Year-End Google Zeitgeist. Bebo? Yes, Bebo. Not eBay. Not Britney Spears.

Bebo is a popular social network for sure but it isn't even the most popular social network. Most people have probably never heard of it so how could it possibly be the most popular search term that people typed into Google in 2006? Metacafe is also on the list. Metacafe is a video sharing website that is less popular than YouTube and YouTube didn't even make the list. Here is the list of the top ten terms:

1.Bebo
2. Myspace
3. World cup
4. Metacafe
5. Radioblog
6. Wikipedia
7. Video
8. Rebelde
9. Mininova
10. Wiki

Here's Yahoo:

1. Britney Spears
2. WWE
3. Shakira
4. Jessica Simpson
5. Paris Hilton
6. American Idol
7. Beyonce Knowles
8. Chris Brown
9. Pamela Anderson
10. Lindsay Lohan

Here's AOL:

1. Weather
2. Dictionary
3. Dogs
4. American Idol
5. Maps
6. Cars
7. Games
8. Tattoo
9. Horoscopes
10. Lyrics


There's only a single overlap: "American Idol" appears on both Yahoo and AOL. That's it. I would have thought that, given the sheer number of searches done through each engine, there'd be a lot more similarity in the results. I guess it means that very different types of people use each of the three engines.

Looking back over the results, I think I can suggest the following market segmentation: Google users are geeks and professionals. Yahoo users are children And AOL users are new internet users who still think the web is about research and the weather.

 
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